Difference between revisions of "Marketing"
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本页面是为了帮助2017春晚marketing team共享文档。 | 本页面是为了帮助2017春晚marketing team共享文档。 | ||
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| − | + | == Pledge Letters == | |
| − | 我一般不会直接找store manager 先找customer service 问他们： I'm looking for some sponsors for our local community activities. I'm not sure whether you are the right person to talk to about this. Or maybe you can introduce me to the right person. 一般这时候他会告诉你找谁。要是还不明白把募捐信给他扫一眼。举个例子，假设我通过引荐见到了home depot manager我的开场白： | + | 去募捐的时候请带上下面的给新/老客户的募捐信，最好带上贴有邮资的回邮信封。 |
| + | *[https://drive.google.com/file/d/0B42AmBE8NPfUYy10MnByYjBnX0k/view?usp=sharing 给新客户的募捐信（包括广告样本）] | ||
| + | *[https://drive.google.com/file/d/0B42AmBE8NPfUckxSY1J6MnRMajQ/view?usp=sharing 给老客户的募捐信（包括广告样本）] | ||
| + | *[https://drive.google.com/file/d/0B42AmBE8NPfUVHNzbE5adzJDZDg/view?usp=sharing 广告页样本] | ||
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| + | == Pledge Levels == | ||
| + | *Platinum: $300+ | ||
| + | ** Advance recognition on [http://www.caasma.org/sponsors/ CAAS website] | ||
| + | ** Sponsor recognition in party brochure with Platinum Ad. space | ||
| + | ** Two complimentary registrations for the new year party | ||
| + | |||
| + | *Gold: $200 | ||
| + | ** Advance recognition on CAAS website | ||
| + | ** Sponsor recognition in party brochure with Gold Ad. space | ||
| + | ** One complimentary registration for the new year party | ||
| + | |||
| + | *Silver: $100 | ||
| + | ** Advance recognition on CAAS website | ||
| + | ** Sponsor recognition in party brochure with Silver Ad. space | ||
| + | |||
| + | *Bronze: $50 | ||
| + | ** Advance recognition on CAAS website | ||
| + | ** Sponsor recognition in party brochure with Bronze Ad. space | ||
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| + | == 如何去商家募捐 == | ||
| + | * 我一般不会直接找store manager 先找customer service 问他们： I'm looking for some sponsors for our local community activities. I'm not sure whether you are the right person to talk to about this. Or maybe you can introduce me to the right person. 一般这时候他会告诉你找谁。要是还不明白把募捐信给他扫一眼。举个例子，假设我通过引荐见到了home depot manager我的开场白： | ||
Hi my name is Skyhorse. I know you are a busy person and hopefully I'll take you only 5 minutes. I do a lot of shopping here all year round, likely spent more than $3000 a year, but I'm not doing any shopping here today. We..... | Hi my name is Skyhorse. I know you are a busy person and hopefully I'll take you only 5 minutes. I do a lot of shopping here all year round, likely spent more than $3000 a year, but I'm not doing any shopping here today. We..... | ||
| − | 最高境界是至始至终面带微笑，maintain eye contact ， look for engagement 俗称见人说人话 见鬼说鬼话。如果进门发现人家忙，排队处理问题，自觉退出去换个时间来也是可以的。 | + | * 最高境界是至始至终面带微笑，maintain eye contact ， look for engagement 俗称见人说人话 见鬼说鬼话。如果进门发现人家忙，排队处理问题，自觉退出去换个时间来也是可以的。 |
| − | 小的业主比较cost sensitive要给他们减压，强调指出我们take any level or amount of sponsorship, it is totally fine if you choose not to contribute 生意不成仁义在嘛. | + | * 小的业主比较cost sensitive要给他们减压，强调指出我们take any level or amount of sponsorship, it is totally fine if you choose not to contribute 生意不成仁义在嘛. |
Latest revision as of 01:40, 11 December 2016
本页面是为了帮助2017春晚marketing team共享文档。
Pledge Letters
去募捐的时候请带上下面的给新/老客户的募捐信，最好带上贴有邮资的回邮信封。
Pledge Levels
- Platinum: $300+
- Advance recognition on CAAS website
- Sponsor recognition in party brochure with Platinum Ad. space
- Two complimentary registrations for the new year party
- Gold: $200
- Advance recognition on CAAS website
- Sponsor recognition in party brochure with Gold Ad. space
- One complimentary registration for the new year party
- Silver: $100
- Advance recognition on CAAS website
- Sponsor recognition in party brochure with Silver Ad. space
- Bronze: $50
- Advance recognition on CAAS website
- Sponsor recognition in party brochure with Bronze Ad. space
如何去商家募捐
- 我一般不会直接找store manager 先找customer service 问他们： I'm looking for some sponsors for our local community activities. I'm not sure whether you are the right person to talk to about this. Or maybe you can introduce me to the right person. 一般这时候他会告诉你找谁。要是还不明白把募捐信给他扫一眼。举个例子，假设我通过引荐见到了home depot manager我的开场白：
Hi my name is Skyhorse. I know you are a busy person and hopefully I'll take you only 5 minutes. I do a lot of shopping here all year round, likely spent more than $3000 a year, but I'm not doing any shopping here today. We.....
- 最高境界是至始至终面带微笑，maintain eye contact ， look for engagement 俗称见人说人话 见鬼说鬼话。如果进门发现人家忙，排队处理问题，自觉退出去换个时间来也是可以的。
- 小的业主比较cost sensitive要给他们减压，强调指出我们take any level or amount of sponsorship, it is totally fine if you choose not to contribute 生意不成仁义在嘛.
